Archive for May, 2009
May 27, 2009
There was great appreciation for the Obama campaign and the way he used social media to drive awareness and affinity with his audience. His fan page today on Facebook has over 6 and a half million followers. Having seen this success story, Pope Benedict has also decided to use the social media platform to connect with the Catholic youth around the world.
The Pope launched the Youtube channel last year and now he is getting on to Facebook, with the launch of his own application “Pope2You”. The idea is to go beyond just a facebook application as there is a website too called pope2you.net which is trying to connect the Youtube channel, facebook app & the iPhone app. I’m sure it won’t be long before we see the Pope on Twitter.
The Vatican describes this as follows:
“Pope2You for Facebook lets you receive the messages of Pope Benedict XVI through the most important social network of the world. So you can meet the Pope on Facebook, listen to his words, see his pictures, receive his messages of congratulations through “virtual postcards”. The postcards can be sent to your “friends” on Facebook and the application can be shared with anyone.”
Pope Benedict's Page On Facebook
While it might be in the best interest of the Vatican to use Internet as a broadcast medium alone, I am not sure if this is going to be a great success. A large part of any success on the interactive medium lies on interactivity the medium provides. To genuinely build that connect people need to communicate, express their opinions & be heard.
Anyway, it would be interesting to see how this goes, but again a short interesting story on the impact of social media on the world of communications.
Posted in Dgital Media, Facebook, Interactive Media, Social Media | Tagged Facebook, Interactive Media, pop on socialmedia, pop on youtube, pope, pope Benedict, Pope Benedict on Facebook. Pope2you, Pope2you.net, Social Media | Leave a Comment »
May 20, 2009
I love music. As a kid I used to save every bit of my pocket money to buy cassettes. Now with online music & the Internet I really don’t quite remember the last time i bought a CD from the store. However, the biggest threat the music industry is facing is obviously piracy. The music industry is loosing close to $600 to $ 650 billion every year. I am not sure if much can be done about that but music going digital is probably one of the best solutions to the problem. Online music refers to music that has been digitized and can be downloaded. Apple has tried to use this through iTunes to good effect.
Coldplay has actually decided to move their distribution online. One of the most popular. This band from UK has actually released a new album online leftrightleftrightleftThis is a collection of some of their live performances. Way to go Coldplay a nice way to build a really strong fan base 
Leftrightleftrightleft Coldplay
Posted in Dgital Media, Interactive Media, New Media, Social Media | Tagged album, Coldplay, Digital Media, Digital Music, download, free music, leftrightleft, leftrightleftrightleft, Live Music, Music Piracy, Online entertainment, Online Music, Piracy | Leave a Comment »
May 12, 2009
Well to be honest, I don’t quite remember the last time I sat and read the newspaper seriously. Frankly with news aggregators you can pretty much get what you want the way you want it. The most basic and easy to use of them all is iGoogle. Yahoo Pipes is an excellent product to monitor news, blogs features etc… though I am not fascinated by the interface and useability of the tool. I have actually used pipes to filter news and publish it through RSS feeds. But it’s not very consistent and there’s always some issue or the other.
The other interesting aggregator which seems to be the mother of it all is Popurls. If you have not signed up for this yet you should. It manages to pick the latest on the web through news, bookmarks, images, videos etc… It’s really a good resource to gather the information you want and share it.
Popurl.com The news aggregator
Apart from this Popurl also has a network where you can explore a lot of interesting stuff like buzz monitoring through popurl search, the top viewed urls through popurl.tv and take it to your mobile, iPhone and BlackBerry through Popurl.mobi. Check it out and let me know if we really need newspapers anymore
Posted in Dgital Media | Tagged Bookmarks, Digital Media, digital news, igoogle, News Aggregation, popurls, yahoo pipes | Leave a Comment »
May 6, 2009
As a media planner the most important tools to me would be Microsoft Excel, Powerpoint & Word. I can’t imagine a world without these three and I am sure a lot of us in the media & advertising world can’t.
Similarly, for any start-up getting the right mix of tools to support their business and office becomes very critical. Google Aps might be an answer to some of it, but Zoho seems to be growing a lot faster because of the various services they now offer. From CRM, email hosting, wiki to documents such as sheet, writer etc… they have answers to almost anything a start-up or a small business would need. I personally have not used all tools that ZOHO offers but I hear from a few that some of the services provided by zoho have a better advantage than what google can offer.
ZOHO
Posted in Dgital Media, Google, Interactive Media, New Media | Tagged applications, business applications, business apps, CRM, Digital Media, Email Solutions, Google, Online spreadsheets, small and medium enterprice solutions, SME, Zoho | 1 Comment »
